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最近一直在了解和学习国外的网络营销（Internet Marketing）的概念和实际操作流程，作为新手的我也是在边学习边调整学习方法,不定时的和您分享一些。
网络营销具有很强的实 践性特征，从实践中发现网络营销的一般方法和规律，比空洞的理论讨论更有实际意义。因此，如何定义网络营销其实并不是最重要 的，关键是要理解网络营销的真正意义和目的，也就是充分认识互联网这种新的营销环境，利用各种互联网工具为企业营销活动提供有效的支持。这也是为什么在网络营销研究必须重视网络营销实用方法的原因。
网上购物在如今已经不是什么新鲜的词汇了，很多人喜欢在网上购物，因为它方便快捷，而且由于省却了店面和其他费用，价格 还往往比较便宜，于是出现了一 批喜欢在网上购物的人。那么对于在网上做生意的人来说，网站建好了，应该如何推广，如何才能带来源源不断的订单呢？也就是我们说的网络营销。
对于电子商务网站来说，流量以及流量到订单的转化率是最重要的。在这里列举出比较常用的网络营销的方法，仅供参考。
1. Drop Ship 营销
什么是Dropship - 也为drop shipping 或 drop ship， 即为“一种由厂商或者批发商为客户的订单直接发货的零售方式”，我更喜欢用dropship marketing来 描述它，我把它理解为一种网络营销方法，对于网络营销来说这是一种不错的销售手段，因为零售商也就是我们不需要为库存担心，不需要积压大 量的货物和资金，以及不需要考虑货运及物流的问题，这对创业初期的零售商是非常有利的。对于刚入门的外贸人员和想把生意做到国外去但又不懂外贸知识的朋友 来说，dropship marketing是个非常不错的选择。你可以加入不同的dropship供应商目录，比如：DOBA[USA ，CANADA]，SALEHOO，WORLDWIDEBRANDS[USA]，SHOPSTER[USA，CANADA]，ESOURCES[UNITED KINGDOM] 等，你可以通过供应商目录选择合适的产品和dropship供应商在不同的国家开展自己的网络营销业务，并且你不需要考虑产品的邮递，产品库存，以及进出 口报关等一系列烦琐的程序。对dropship marketing 还不太了解的朋友可以参考这篇文章：DROPSHIP与WHOLESALE营销专题
2. 网站优化和推广
也就是我们通常说的搜索引擎优化SEO（Search Engine Optimization）。SEO是一种免费的手段，但是却需要花费许多时间和精力。SEO不仅仅是网站优化的技术，我觉得更是一门艺术。因为SEO技 术其实很简单，一个熟悉电脑的人也许花3个月的时间就可以掌握90%，从技术角度来说不是难事，但是另外的10%却是需要花几倍甚至几十倍的时间来掌握 的。也可以说是一种执着的SEO精神。一个网站SEO的好坏，从很大程度上决定了这个网站的价值和创造价值的能力。对于英文网站的SEO，可以参考下面的SO软件工具：Keyword Spy，IBP，Wordtracker
3. 竞价排名 付费广告(PPC pay per click)
相对SEO的免费性和长期作用性，竞价排名和付费广告则是用钱来换取流量的一种方式，而且时效性很明显。目前提供的此类的服务的服务商有很多，例如 Baidu.com ,Google Adwords,Yahoo Overture等。 这里不想介绍你选择哪个搜索引擎优化服务商。但是在选之前一定要理清楚的是您的业务范围，目标客户是哪些人，提供的产品的种类，以及最重要的预算，你的预 算直接决定了你可以选哪些关键字词。而且还要频繁的调整，以达到最好的效果。最后别忘了，在你进行付费广告的同时，别忘了SEO，如果和SEO相结合将会有更好的效果，这也就是为什么许多SEO服务商都会提供此类服务的原因。
4. 会员营销制（Affiliate Marketing）
在美国，这种网络营销方式已经发挥到了及至。很多网站通过这种方式来赚取佣金（Commission）。 这是一种双赢甚至可以说是三赢，四赢的方式。首先销售商会发布促销的活动，然后会员们通过第三方平台，将这些信息发布到自己的网站上，从而达到直接提供给 购买者的目的。在这个过程中，涉及到四个参与者：1.销售商 2.第三方平台 3.会员网站 4.消费者。四方都可以从中获得利益，当然对销售商来说肯定是降低了利润，如果能够薄利多销，他当然也是受益者。目前在国内这种营销方式已经开始，而且已 经有许多大型的购物网站也参与到其中了，比如当当，卓越。 参考网站： CJ.COM, LINKSHARE.COM, SHAREASALE.COM, ZANOX.COM, AFFILIATEFUTURE.COM, AFFILIATEWINDOW.COM
5. 邮件营销方式（Newsletter）
EMAIL MARKETING 即电子邮件营销- 如果你适用这种方式，需要十分的谨慎，最好能有专门的人指导。 弄不好会给你的网站带来毁灭性的打击，但是为什么即便是这样，还有很多的人冒着风险去发大量的信息邮件呢，可见其效果还是不错的。有很多人都有这样的经 验，在访问某个网站的时候，如果在网站输入你的EMAIL和姓名就可以获得特别的信息，或者免费的产品。邮件列表经常被成功的 internet marketers使用，它帮助IM们与他们的客户或潜在客户建立长期关系，并且获得长期的收益。持有客户的联系信息，你就可以在将来的时间里随时与他们 联系 ，提供给他们感兴趣的产品的折扣信息，奖金，行业新闻及你的特别推荐等信息。许多人在与他们的邮件列表订阅客户联系的时候总是犯这样的错误，他们总是忘记 为订阅者提供真实的、有质量的、他们感兴趣的内容。记住，你需要真正帮助到你 的订阅客户，而不是发送一些他们并不关心的内容给他们，这样只会让他们对你的邮件更反感，而你也不可能期望你的邮件列表为你产生多大的收益。
6.线下推广
网络已经越来越普及，如何让人知道你的网站？除了在网络上推广，也可以考虑利用传统的方式，比如报纸，杂志，举办活动等，来吸引大家的目光。从而达到推广的效果。
网络营销的方式还有很多，每一种网络销售方法，又会有许多的做法，效果都不尽相同。在进行网络营销的过程中，方法只是一个手段，对于一个具体的网站来说，通过长期的积累和摸索，最终确立一条自己的网络销售方案和网络营销策略才是最重要的。
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Hi, many days have no E-mail to you, this brings news: DX2 upcomings, 13,800 distrib updating, templates, attention please.
Has recently been understand and learn foreign network Marketing (Internet Marketing concept and practical operation of the process, as a rookie I also in and learn edge adjust learning method, not timing and you share some.
The network marketing has the very strong practicality feature, the discovery in practice of network marketing general methods and rules, more than empty theoretical discussions have practical significance. Therefore, how to define network marketing is not really the most important, the key is to understand network marketing is the real meaning and purpose, namely fully understanding the Internet this new marketing environment, use all sorts of Internet tool for enterprise’s marketing activities providing effective support. This is why in network marketing, network marketing research must pay attention to practical methods of reason.
Online shopping in nowadays already not anything new vocabulary, a lot of people like online shopping, because it is convenient, and due to dispense with stores and other expenses, the price also often cheaper, hence appeared a batch like online shopping. So to the business online person, website built, how should a promotion, how ability with continuous order? Namely we said network marketing.
For e-commerce sites for, flow and flow to order the conversion rate is the most important. Here are two commonly used enumerate the network marketing method, only supplies the reference.
1 Drop Ship marketing
What is the Dropship - also drop shipping or drop for ship, is “a by manufacturers or wholesalers for the customer’s order direct shipping retail mode”, I prefer Dropship marketing to describe it. I put it understood as a network marketing, network marketing method for it is a good sales approach, because retailers also is we don’t need to worry about, do not need backlog inventories large amount of goods and capital, and need not consider freight and logistic problems, the startup retailers is very beneficial. For an entry-level foreign trade staff and want to keep my business do go abroad but doesn’t understand foreign trade knowledge of marketing dropship friends, it was a very good choice. You can join different dropship supplier catalogue, such as: DOBA [USA, e1_d39], SALEHOO, WORLDWIDEBRANDS [USA], SHOPSTER [USA, e1_d39], [ESOURCES UNITED KINGDOM] wait, you can choose the appropriate supplier catalogue by products and dropship supplier in different countries develops own network marketing business, and you need not consider product delivery service, product inventory, and the import and export declaration and so on a series of complicated procedure. For marketing dropship knew little about friends can refer to this article: WHOLESALE marketing dropship and project
2. Site optimization and promotion
Namely we usually say the Search Engine Optimization (SEO) top get started. SEO is a free means, but need to spend a lot of time and energy. SEO is not only website optimization technology, I think is an art. Because SEO skills intraoperative actually very simple, a familiar with computer might spend three months can master 90%, from technical Angle for is not hard, but another 10% is need several times even a few times time to master. Also say, is a kind of persistent SEO spirit. A website SEO is good or bad, from largely determine the value of your site and ability to create value for. For English websites SEO, reference may be made to the following software tools: SO the Keyword, IBP, Wordtracker
3. Competitive ranking pay pay per even click advertising (PPC)
Relative SEO’s free sex and long-term effects sex, competitive ranking and paying ads is money in exchange for the flow of a kind of way, and timeliness is very obvious. Currently provide such service providers have many, for example, Baidu. Com how Google, Yahoo suggestion, etc. Here don’t want to introduce you to choose which search engine optimization services. But in selected previous must reason clear is your business scope, target customers are what people, provide product categories, and the most important budget, you beforehand calculate directly determine the you can choose which key words. But also frequent adjustments, in order to achieve the best effect. Finally, don’t forget to pay in your advertising at the same time, don’t forget to SEO, if and SEO combination will have better effect, which is why many SEO services will provide services such reasons.
4. Members Affiliate Marketing system (Marketing)
In America, the network marketing way already play to when. Many websites through this way to earn commissions (top). This is a win-win was even three wins, four winning ways. First sales promotion activity issued by chamber of commerce, and then members through third-party platform, make these information release to their website, thus achieved directly provide purchaser’s purpose. In this process, involving four participants: 1. The seller (2) third-party platform 3. Members website 4. Consumers. The four may obtain interests, of course, for sellers must be reduced profits, if they could be the small profits and quick turnover, he is certainly beneficiaries. At present in China this marketing way has begun, and has already has many large shopping website also got involved, such as dangdang, excellence. Reference websites: CJ. COM, LINKSHARE. COM, SHAREASALE. COM, ZANOX. COM, AFFILIATEFUTURE. COM, AFFILIATEWINDOW. COM
5. Email marketing methods (Newsletter)
EMAIL MARKETING namely E-mail MARKETING - if you apply this way, need very cautious, best can have special person guidance. Lane is bad to can give your site more devastating blow, but why even if is such, still have a lot of people are risking to send a large amount of information, we can see its e-mails effect is still good. Many people would have such experience, visited a site, if the site enter your EMAIL and name can get special information, or free products. Mailing list was often successful Internet use, it helps them themselves with the IM clients or potential clients to establish long-term relationship and achieve long-term returns. Hold customer contact information, you can in future time feel free to contact them, to provide them with a product of interest discounts information, prizes, industry press and your particularly recommended and other information. Many people with their mailing list subscription customer contact always make such mistakes, they always forget to provide true, subscriber quality and their interest in the content. Remember, you need to really help to subscribe to your customers and not send something they don’t care about content for them, and that will only make them on your email more disgusted, and you also don’t expect your mailing list for you have much revenue.
Offline promotion and 6.
Network has been increasingly popular, how to make people know your website? Except on the network popularization, also can consider using the traditional way, such as newspapers, magazines, hold activities, to attract everyone’s eyes. Achieve promotion effect.
Network marketing is the way many, every kind of network marketing methods, and can have a lot of practice, the effect is not identical. In the process, the network marketing method is only a means, for a specific site speaking, through long-term accumulation and fumble, finally established a sales plan and its own network network marketing strategy is the most important.
